Want Me to Improve Your Google AdWords Campaigns?

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AdWords tune-up

Announcing a new offer. I am offering all SME clients a tune up of their Google AdWords campaign for €200 (or $200 / £200).

How does it work?

1) Purchase the review via PayPal. Email me at info@antonmccarthy.com with any questions beforehand.

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2) Grant me access to your current Google AdWords account and give me a brief overview over email of how it is performing and what your objectives are. If you don’t yet have an AdWords campaign but want to start, I can set up your new campaign and manage it for one month for the same price. If you set it up properly to begin with, you will save money later on as it will be performing at a high level from the outset.

3) I will review your existing campaign fully and optimise it in line with your objectives, so that you start seeing improved results from the campaign. These include more conversions, a lower cost-per-conversion, a lower cost-per-click (CPC), a higher click-through rate (CTR), a higher average ad position, and a much higher-performing campaign in general.

I would venture that you are likely making mistakes with your campaign and not using all the features you could be, i.e. not making the most of your spend. I will help you fix this and save you money, you will likely save my fee and then more.

That’s it!

Purchase now below or email me at info@antonmccarthy.com with any queries beforehand.

Further information:

View my Linkedin profile

Read my Google AdWords articles on Shopify

Follow me on Twitter

My TweakYourBiz articles (website has over 100,000 monthly visits)

Google me

Email me anytime: info@antonmccarthy.com

Terms and conditions:

-Tune-up offer is limited to 5 campaigns max per account. If you have additional small campaigns then that is ok (up to max total of 10 campaigns)

-Additional / follow up work is not included, I do offer consultation so feel free to ask!

-All info / data will be kept strictly confidential at all times. Get more information on sharing AdWords account access from Google here.

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Google’s Matt Cutts – Watch Out For The Next Penguin Update!

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If you work at an SEO agency – or you’re an SEO practitioner – and still believe in outsourcing your link-building to India for $5/hour, you may want to read the latest soundings from Matt Cutts on the next Penguin update. Read all about what Matt had to say at SES San Francisco last week.

Yet another good reason (if one were needed) to invest wisely in SEO – ensuring you are creating great content and making use of viable, sustainable SEO link-building strategies such as guest-blogging and building relationships with relevant partner websites!

To purchase an AdWords tune-up for your Google AdWords campaign, backed by my money-back guarantee, simply click below to purchase or contact me with any queries.

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Article on Shopify – Optimising your Google AdWords Campaign

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Hi all,

Hope this post finds you well. I recently wrote an article on optimising your Google AdWords campaign through lesser-known techniques for the cool folks over @Shopify, for their ecommerce blog.

Check it out and since everyone seems to run an AdWords campaign at some point, hopefully it gives you some helpful tips.

http://www.shopify.com/blog/5941301-5-ecommerceImage-adwords-tips-from-an-ex-googler

To purchase an AdWords tune-up for your own Google AdWords campaign, backed by my money-back guarantee, simply click below to purchase or contact me with any queries. More information here.

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First Bloggertone Post!

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Well, need to catch up on my blogging! It’s ok though, I’ve been a-blogging elsewhere.

Feel free to have a look at my first ever Bloggertone post on start-ups

Hope you enjoy and maybe even find some of the info useful. All comments welcome.

Yep, I’m on Twitter Like a Trillion Others Too

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I signed up for Twitter recently, having been a late convert considering online marketing is what I do. I had thought it was kind of ‘finicky’, tricky to use and just a little bit frustrating – but now that I’ve gotten into it, I’m finding it amazing! Granted, you may say there is too much ‘noise’ – but I don’t see it that way- I see it is a pretty cool way of interacting with tonnes of interesting people with some pretty useful stuff to say and share. I feel its biggest benefit is in allowing you to connect with people you otherwise would never meet or have ‘access’ too – if even just because they might be generally too busy to meet you in person!

What I really wanted to mention in this post though, and of particular interest if you are a small or medium sized business based in Ireland – is #smecommunity – a collection of great people in business helping each other out and offering support, tips and advice against the backdrop of a tough economy. I couldn’t make their first big event – #Birr2012 – (a huge tweet-up!) – but I will certainly look to make the next one. By all accounts it went very well.

In any case, I love Twitter. It’s the thinking (wo)man’s Facebook and I’m hooked – and you’ll find me there – lots…!

Digital Marketing Blog – Digital Marketing Tip Of The Day

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It’s Saturday, I’m hungry, there are amazing smells emanating from the kitchen – so let’s keep the Digital Marketing Tip Of The Day quickfire and snappy on this chilly January evening.

Many of you may be using AdWords as a marketing tool. Did you know that creating dynamic, attractive, carefully-worded and snappy ads is a huge part of ensuring you get healthy click-through rates? Ok, enough with the adjectives – here’s a quick way of making sure your ads stand out from the competition.

Tip – ensure that you capitalise the first letter of each word in your ad text. Compare the two ads below.

Delightful hand-made Cakes

Freshly baked cakes

delivered to your Party

http://www.freshcakes.com

With:

Delightful Hand-Made Cakes

Freshly Baked Cakes

Delivered To Your Party

Freshcakes.com

A small tweak – but I know which one looks more concise, snappy and professional to me.  And when you are competing on AdWords, even the smallest things can make all the difference – especially when you ads may be appearing to hundreds or thousands of people every day!

What do you think?

Want To Sell Your Car – Hollywood Style?

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This…is too cool not to share – really. I mean, even if you aren’t into cars you will appreciate this. It is by a mate of mine Chris Lodge, who is over on Duke Court Studios on YouTube. This is a video he did for a friend to promote his car which was on sale at the time on Carzone.ie. What do you think?!