Marketing Tip of the Day – Look to Existing Marketing Channels

Look at the most obvious – but perhaps hidden – marketing channels that are already open to your right now.

It is easy to get caught up in focusing on tactics and channels that you have yet to explore. You might hear of a new social network on Monday and wonder if it is worth exploring for your business, and by Thursday you have forgotten about it and are planning to try a new ad campaign on Facebook. However, this may mean you are missing an opportunity to leverage existing relationships and channels to get your message across.

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New Blog Post – Five Actions To Take Before Launching A Google AdWords Campaign

AdWords tips

I recently finished a new blog post for the good folks over at iSpionage.com. Check it out over on their blog and feel free to leave a comment or a question!

http://blog.ispionage.com/before-launching-an-adwords-campaign.html

 

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Google ‘Not Providing’ – Why It Doesn’t Really Matter

Did you ever hear the one about the SEO and digital marketing consultant who turned down the client who just wanted to get to no. 1 on Google? This post is a little bit about why I might turn down such a client – and a lot more about why you shouldn’t be that client!

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Want Better Results From Your Online Presence?

I am posting for the first time in a while, mainly because I have been blogging elsewhere here and there. Right now however, I am open for business and available to take on some new clients. I am looking to speak with businesses who are keen to improve their online presence and get more out of their website. If that’s you, feel free to contact me. Also check out my About page to learn more about who I am and what I can offer.

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Google’s Matt Cutts – Watch Out For The Next Penguin Update!

If you’re part of an SEO agency – or an SEO practitioner – who still believes in outsourcing your link-building to India for $5/hour, you may want to read the latest soundings from Matt Cutts on the next Penguin update. Read all about what Matt had to say at SES San Francisco last week.

If you work at an SEO agency – or you’re an SEO practitioner – and still believe in outsourcing your link-building to India for $5/hour, you may want to read the latest soundings from Matt Cutts on the next Penguin update. Read all about what Matt had to say at SES San Francisco last week.

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Article on Shopify – Optimising your Google AdWords Campaign

Hi all,

Hope this post finds you well. I recently wrote an article on optimising your Google AdWords campaign through lesser-known techniques for the cool folks over @Shopify, for their Ecommerce blog.

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First Bloggertone Post!

Well, need to catch up on my blogging! It’s ok though, I’ve been a-blogging elsewhere.

Feel free to have a look at my first ever Bloggertone post on start-ups

Hope you enjoy and maybe even find some of the info useful. All comments welcome.

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Yep, I’m on Twitter Like a Trillion Others Too

I signed up for Twitter recently, having been a late convert considering online marketing is what I do. I had thought it was kind of ‘finicky’, tricky to use and just a little bit frustrating – but now that I’ve gotten into it, I’m finding it amazing!

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Digital Marketing Blog – Digital Marketing Tip Of The Day

It’s Saturday, I’m hungry, there are amazing smells emanating from the kitchen – so let’s keep the Digital Marketing Tip Of The Day quick-fire and snappy on this chilly January evening.

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Digital Marketing Blog – Digital Marketing Tip Of The Day

Digital Marketing Blog – Tip Of The Day – Save Money With The AdWords Search Query Report

If you use AdWords, you may not be aware of a nifty little feature called the search query report. This little feature can help you save money on your AdWords campaigns through allowing you to see which queries triggered a click on your ad. You can then identify any keywords which are not relevant to your ads and filter out irrelevant searches (e.g. people searching for your product for free).

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