Marketing Tip of the Day – Look to Existing Marketing Channels

Look at the most obvious – but perhaps hidden – marketing channels that are already open to your right now.

It is easy to get caught up in focusing on tactics and channels that you have yet to explore. You might hear of a new social network on Monday and wonder if it is worth exploring for your business, and by Thursday you have forgotten about it and are planning to try a new ad campaign on Facebook. However, this may mean you are missing an opportunity to leverage existing relationships and channels to get your message across.

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New Blog Post – Five Actions To Take Before Launching A Google AdWords Campaign

AdWords tips

I recently finished a new blog post for the good folks over at iSpionage.com. Check it out over on their blog and feel free to leave a comment or a question!

http://blog.ispionage.com/before-launching-an-adwords-campaign.html

 

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Article on Shopify – Optimising your Google AdWords Campaign

Hi all,

Hope this post finds you well. I recently wrote an article on optimising your Google AdWords campaign through lesser-known techniques for the cool folks over @Shopify, for their Ecommerce blog.

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Yep, I’m on Twitter Like a Trillion Others Too

I signed up for Twitter recently, having been a late convert considering online marketing is what I do. I had thought it was kind of ‘finicky’, tricky to use and just a little bit frustrating – but now that I’ve gotten into it, I’m finding it amazing!

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Digital Marketing Blog – Digital Marketing Tip Of The Day

It’s Saturday, I’m hungry, there are amazing smells emanating from the kitchen – so let’s keep the Digital Marketing Tip Of The Day quick-fire and snappy on this chilly January evening.

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Digital Marketing Blog – Digital Marketing Tip Of The Day

Digital Marketing Blog – Tip Of The Day – Save Money With The AdWords Search Query Report

If you use AdWords, you may not be aware of a nifty little feature called the search query report. This little feature can help you save money on your AdWords campaigns through allowing you to see which queries triggered a click on your ad. You can then identify any keywords which are not relevant to your ads and filter out irrelevant searches (e.g. people searching for your product for free).

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