Marketing Tip of the Day – Look to Existing Marketing Channels

Look at the most obvious – but perhaps hidden – marketing channels that are already open to your right now.

It is easy to get caught up in focusing on tactics and channels that you have yet to explore. You might hear of a new social network on Monday and wonder if it is worth exploring for your business, and by Thursday you have forgotten about it and are planning to try a new ad campaign on Facebook. However, this may mean you are missing an opportunity to leverage existing relationships and channels to get your message across.

For example:

-In terms of SEO, could you get a relevant supplier or partner to link to your website or your latest useful and informative blog post?

-When it comes to social media marketing, could another supplier mention you in a post or even one of their promoted posts? Perhaps they owe you a favour or would just be glad to help – or perhaps you could swap mentions.

-Is it possible to place a banner or marketing message on a high-traffic page on your website?

-Could you add a special offer or a ‘refer a friend’ promo on the ‘payment confirmed’ page of your website’s shopping cart?

The ideas are endless and the objective is to look to what you can do now, at minimal or no cost, in a way that leverages your existing relationships or assets.

What are your thoughts? Do you feel you are taking advantage of existing channels or opportunities in terms of marketing your business?

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New Blog Post – Five Actions To Take Before Launching A Google AdWords Campaign

AdWords tips

I recently finished a new blog post for the good folks over at iSpionage.com. Check it out over on their blog and feel free to leave a comment or a question!

http://blog.ispionage.com/before-launching-an-adwords-campaign.html

 

 

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Want Better Results From Your Online Presence?

I am posting for the first time in a while, mainly because I have been blogging elsewhere here and there. Right now however, I am open for business and available to take on some new clients. I am looking to speak with businesses who are keen to improve their online presence and get more out of their website. If that’s you, feel free to contact me. Also check out my About page to learn more about who I am and what I can offer.

In a nutshell, here is what I can achieve for your business / website:

  • Get you into top positions on Google AdWords (you need to be in the top 3 paid results).
  • Increase your rankings / positions on Google, so that you start to generate more traffic and attract more leads and sales (SEO).
  • Improve your visibility on Facebook, Twitter and other social channels – and improve engagement with your fans and followers.
  • Improve your website and provide advice on how to optimise it for conversions (leads, sales, inquiries).
  • Provide general marketing strategy advice and training on how to ‘do it yourself’.

I am a former Google employee with 8 years experience in digital marketing and online project management. Here are some sample clients I have worked with to date:

  • Pizza Hut
  • BB’s Coffee & Muffins
  • Nissan
  • Kia Motors
  • Mars
  • TG4
  • One Direct
  • HSE
  • Multiple SME clients

Contact me to get started.

 

Article on Shopify – Optimising your Google AdWords Campaign

Hi all,

Hope this post finds you well. I recently wrote an article on optimising your Google AdWords campaign through lesser-known techniques for the cool folks over @Shopify, for their ecommerce blog.

Check it out and since everyone seems to run an AdWords campaign at some point, hopefully it gives you some helpful tips.

http://www.shopify.com/blog/5941301-5-ecommerce-adwords-tips-from-an-ex-googler

Yep, I’m on Twitter Like a Trillion Others Too

I signed up for Twitter recently, having been a late convert considering online marketing is what I do. I had thought it was kind of ‘finicky’, tricky to use and just a little bit frustrating – but now that I’ve gotten into it, I’m finding it amazing! Granted, you may say there is too much ‘noise’ – but I don’t see it that way- I see it is a pretty cool way of interacting with tonnes of interesting people with some pretty useful stuff to say and share. I feel its biggest benefit is in allowing you to connect with people you otherwise would never meet or have ‘access’ too – if even just because they might be generally too busy to meet you in person!

What I really wanted to mention in this post though, and of particular interest if you are a small or medium sized business based in Ireland – is #smecommunity – a collection of great people in business helping each other out and offering support, tips and advice against the backdrop of a tough economy. I couldn’t make their first big event – #Birr2012 – (a huge tweet-up!) – but I will certainly look to make the next one. By all accounts it went very well.

In any case, I love Twitter. It’s the thinking (wo)man’s Facebook and I’m hooked – and you’ll find me there – lots…!

Digital Marketing Blog – Digital Marketing Tip Of The Day

It’s Saturday, I’m hungry, there are amazing smells emanating from the kitchen – so let’s keep the Digital Marketing Tip Of The Day quickfire and snappy on this chilly January evening.

Many of you may be using AdWords as a marketing tool. Did you know that creating dynamic, attractive, carefully-worded and snappy ads is a huge part of ensuring you get healthy click-through rates? Ok, enough with the adjectives – here’s a quick way of making sure your ads stand out from the competition.

Tip – ensure that you capitalise the first letter of each word in your ad text. Compare the two ads below.

Delightful hand-made Cakes

Freshly baked cakes

delivered to your Party

http://www.freshcakes.com

With:

Delightful Hand-Made Cakes

Freshly Baked Cakes

Delivered To Your Party

Freshcakes.com

A small tweak – but I know which one looks more concise, snappy and professional to me.  And when you are competing on AdWords, even the smallest things can make all the difference – especially when you ads may be appearing to hundreds or thousands of people every day!

What do you think?

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Digital Marketing Blog – Digital Marketing Tip Of The Day

If you use AdWords, you may not be aware of a nifty little feature called the search query report. This little feature can help you save money on your AdWords campaigns through allowing you to see which queries triggered a click on your ad. You can then identify any keywords which are not relevant to your ads and filter out irrelevant searches (e.g. people searching for your product for free). This means that you can avoid accruing irrelevant clicks – and this means less money spent on clicks that are much less likely to bring you conversions (sales, inquiries, etc).

Have you used this feature before? How did it work for you? Please feel free to comment below.