It’s Saturday, I’m hungry, there are amazing smells emanating from the kitchen – so let’s keep the Digital Marketing Tip Of The Day quick-fire and snappy on this chilly January evening.
Many of you may be using AdWords as a marketing tool. Did you know that creating dynamic, attractive, carefully-worded and snappy ads is a huge part of ensuring you get healthy click-through rates? Ok, enough with the adjectives – here’s a quick way of making sure your ads stand out from the competition.
Tip – ensure that you capitalise the first letter of each word in your ad text. Compare the two ads below.
Delightful hand-made Cakes
Freshly baked cakes
delivered to your Party
Delightful Hand-Made Cakes
Freshly Baked Cakes
Delivered To Your Party
A small tweak – but I know which one looks more concise, snappy and professional to me. And when you are competing on AdWords, even the smallest things can make all the difference – especially when you ads may be appearing to hundreds or thousands of people every day!
What do you think?
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