If you use AdWords, you may not be aware of a nifty little feature called the search query report. This little feature can help you save money on your AdWords campaigns through allowing you to see which queries triggered a click on your ad. You can then identify any keywords which are not relevant to your ads and filter out irrelevant searches (e.g. people searching for your product for free).
This means that you can avoid accruing irrelevant clicks – and this means less money spent on clicks that are much less likely to bring you conversions (sales, inquiries, etc).
Have you used this feature before? How did it work for you? Please feel free to comment below.