Marketing Tip of the Day – Look to Existing Marketing Channels

Look at the most obvious – but perhaps hidden – marketing channels that are already open to your right now.

It is easy to get caught up in focusing on tactics and channels that you have yet to explore. You might hear of a new social network on Monday and wonder if it is worth exploring for your business, and by Thursday you have forgotten about it and are planning to try a new ad campaign on Facebook. However, this may mean you are missing an opportunity to leverage existing relationships and channels to get your message across.

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